Independent Retail Just Took the Lead. The Data Agrees.

In April 2026, JOOR released its Top 5 Trends in Wholesale report. The wholesale management platform's findings highlighted a shift we've been feeling in the retail landscape: independent boutiques now account for 62% of total transaction volume on the platform, up from 49% just five years ago. Meanwhile, traditional department stores saw a 13% decline over the same period.

The message for brands is clear: independent retailers deserve a central role in your strategy as wholesale was reported as the most profitable distribution channel.

What the Data Tells Both Sides

• As retailers desire for in-season buys and shorter lead times is on the rise, brands are responding with more available-to-sell inventory, making the buying process faster and more flexible for both parties.

• Brands are also presenting capsule or tightly edited collections. Beyond the commercial benefits, there's an environmental one: smaller, more intentional assortments mean less overproduction and fewer unsold goods at season's end. This is a clear win for retailers managing open-to-buy and brands protecting their margins.

• Retailers and brands are doubling down on what works; evergreen styles and key items will make up more of the offering on both sides of the marketplace. 

Independent retailers are driving performance with curated assortments, strong in-store presentation, and a unique customer experience. Brands are taking notice and the smartest among them are building wide, diversified retail networks rather than betting on a handful of large accounts. Consumers want experiences they can't get online and independent retailers are poised to deliver.